CMO Hiring Scorecard

What's the #1 thing I learned hiring 25+ CMOs 🤔
Use a scorecard to clarify "must have" vs. "nice to have" criteria

Why CMO scorecards matter?
🔸The 'jobs to be done' of a CMO are expansive
🔸You must prioritize, you can't have it all 🚫🦄
🔸Different companies require different CMOs
🔸No scorecard = interviewers hiring for different things
🔸Failure to prioritize the jobs to be done upfront increases the likelihood of CMO churn

Here’s the link to my CMO hiring scorecard template